Brief

background

Circle K International (CKI) is a collegiate student-led organization that does community service.

Fall Training Conference is an annual three-day event hosted by the Cal-Nev-Ha District of CKI for members to learn more about CKI, meet other members from around the District, and develop as members and leaders within the organization

Challenge

How might we design a physical program that is easy to use and read while using the art style of the conference (mystery/adventure)?

Parameters

Team

Olivia Chang, project manager
Nhi Troung, graphic artist
+ 14 others on the event committee, who helped contribute content and proof.

role

I combined art and content from other committee members to design layouts.

tools

Adobe InDesign
Adobe Photoshop
Adobe Illustrator

time

May 2019 to November 2019

Design considerations

All infographics, particularly the conference schedule, campsite map, workshop schedule, and team activity locations, were designed to be as concise as possible.

The workshop schedule, the most used spread of the program, was the centerfold.

The inside pages were printed in grayscale.

Typography design was a vital aspect of the theming and for readability on text-heavy spreads.

Execution

featured spreads

Iterations

schedule

Raw copy.

The original concept for the schedule spread was to present events relative to a timeline, similar to many calendar applications. This concept was swapped in favor of a typical linear schedule for information density.

One new design feature that was carried over was the side by side bubbles of events where attendees were split in half.

The first concept and the final version.

map

The official map supplied by the campsite was low resolution and included buildings that the conference didn't use.

Official map and my finished design.

workshop matrix

Raw copy and finished design.

Reflections

This is the largest-scale layout I’ve ever tackled.

Having a clean workflow and staying organized with assets was crucial for making the process seamless.

InDesign is super powerful and I love it.

Working with an incredibly passionate and fun group of individuals makes all the difference.

TATE YEUNG

Conference Program